Head of Growth Marketing

Company: Relyance Inc.
Location: San Francisco
Posted on: November 13, 2024

Job Description:

Job Overview
As Relyance AI's Head of Growth Marketing, you will be responsible for strengthening our position and accelerating our growth. Directly reporting to the CMO, the successful candidate has an exceptional ability to handle multiple projects simultaneously while building a longer-term growth strategy. Additionally, this position will work closely with sales leadership to establish pipeline predictability and budget efficiency. This person is in tune with the latest marketing technologies to scale the operations and resources effectively.
As a Head of Growth Marketing, your role will include:

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• Planning and driving demand generation activity, overseeing it from execution to analysis to deliver against the weekly, monthly, and quarterly lead generation targets.
  
• Using data to track campaign performance, measure ROI, and make adjustments to improve results.
  
• Tracking marketing campaign ROI and control the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with results and in line with annual sales objectives.
  
• Hands-on management of the paid social, paid search, and retargeting channels.
  
• Webinars: initiate and manage regular webinars, alongside the event manager and content marketing team.
  
• Working with sales and PMM to ensure campaigns are aligned with their goals and have the resources they need to deliver Unreasonable Hospitality throughout all touchpoints of the campaign
  
• Defining success metrics and owning the performance analysis of demand generation activities, ensuring ongoing optimization, and analyzing marketing and sales data to develop insights and make recommendations on areas for optimisation to meet sales targets.
  
• Leveraging the latest AI technology to create tailored experiences for different segments and personas (Segment, use case, ABM)
  
• Defining and optimizing appropriate lead management, scoring, and reporting processes while tracking lead lifecycle and conversion rates from inquiry to closed deal through
  
  This role could be a fit for you if you bring:
  
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  • Experience managing marketing budgets, allocating and optimizing spend across tactics, and forecasting results.
    
  • Strong analytical skills and proficiency with marketing analytics tools
    
  • Experience with marketing automation, CRM systems, and data visualization platforms
    
  • Excellent communication and leadership skills
    
    Bonus points for:
    
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    • Experience Marketing in the Privacy or Security domain
      
    • A track record of success in a startup environment
      
      Working at Relyance AI
      At Relyance AI, we create an unreasonably hospitable and data-driven culture. We prioritize exceeding customer, and each other's, expectations in every interaction. This means empowered team members solving problems proactively based on information, crafting personalized experiences, and radiating enthusiasm. Behind the scenes, trust and freedom allow team members to find creative solutions, while shared purpose and recognition fuel a spirit of greatness to truly wow customers and each other. We deconstruct failures to learn from them and take great pride in our successes; celebrating both.
      Relyance AI is proud to be an equal-opportunity employer. We celebrate representation and are committed to creating an inclusive environment for all employees. We are committed to fair and equitable compensation practices. We use data-driven pay practices with the goal of ensuring offerings are competitive to the market and our team members are being compensated correctly based on their roles, experience, and location. As such, the base salary pay range for this role is $190,000 to $220,000.
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Keywords: Relyance Inc., Laguna , Head of Growth Marketing, Advertising , San Francisco, California